If you want to make more money and live the wealthy lifestyle you crave, you have to figure out one big thing:
How to retain your target market clients.
You probably already have some method in place to retain those dream guests, right? Maybe it’s a reward or referral program, or a monthly email newsletter. But if you’re struggling to bring them back in again and again, chances are that method isn’t working and your retention funnel is broken.
Today, we’re going to break down the top four reasons your retention funnel is broken and how to fix them!
Here’s what you need to have
Before we can dig deep into your referral funnel, you need to:
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Determine your target market
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Streamline your guest experience
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Build an effective website
If you aren’t sure how to do those things, join us at Thrivers Live to hear speakers who will help you build a personal brand, remove existing success barriers, and gain skills in modern marketing! Click here to learn more.
If you aren’t sure how to do these things or feel like what you have needs a refresh, join us in Thrivers Society! Click here to learn more.
Got all those things in place? Let’s dig into the top target market retention problems.
Problem #1: You aren’t building the emotional connection
A strong emotional connection with your target market clients will keep them coming back because they feel
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You understand their hair concerns best
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You’re the best stylist for them
But if they leave their appointment not feeling heard or respected, they’re going to look for somewhere where they do, right?
So what do you do to build that emotional connection? Level up your consultation and communications. Doing a consultation at the beginning of every appointment and leaning into email marketing can help make sure your clients feel seen and heard during appointments and even in between services.
Plus, it’ll skyrocket your target market client retention!
Problem #2: You don’t have a strong stylist/client relationship
Around here, we’re firm believers that the client/stylist relationship must be built on trust and communication…and if that isn’t happening, you’re losing some of your target market clients.
Does that mean you have to be your clients’ best friend? Absolutely not (and we recommend you don’t). But it does mean building a relationship with them outside your chair
The best way? Email marketing.
Yes, we already mentioned email marketing, but it is so crucial to not only build trust, but a true stylist/client relationship (and keeping those target market clients in your chair) that we have to bring it up again. Email marketing ensures you’re nurturing that relationship in between visits and consistently showing them why you’re the best stylist for them so they don’t indulge in the wandering eye.
Need help developing a modern marketing strategy? Join us at Thrivers Live to dig deep and create your own!
Problem #3: Your clients don’t feel loyal
We’ll be honest: every single client has a wandering eye. Every single person is looking for the next best thing…and if you aren’t showing up and proving that you’re it, even to your current clientele, they’re going to go find it elsewhere.
So what makes a client loyal? It’s all up to you, friend. If you show up consistently online (think social media, your website, emails) and in person as the best of the best, clients won’t want to look for the latest and greatest because they know you’re it.
Think about ways you can show up consistently online and in person. Maybe it’s leveling up your guest experience, perfecting and expanding your skills, or even finding the latest solution to your target market’s biggest hair problem.
Problem #4: You aren’t sure what’s next
It happens to the best of us. You set wild, beautiful goals and you spend so long working towards them…and then you achieve them. Once that high wears off, you’re often left with a sort of emptiness that you aren’t sure how to fill.
And clients can feel that.
If you feel like you’ve achieved everything you set out for and are on a plateau, push yourself to new heights! Maybe it’s being a salon owner, opening a studio suite, educating, or becoming the best stylist at [fill-in-the-blank].
The best thing about this industry is you can be whatever you want to be. Just keep tapping into that inspiration well because that’s what helps keep your clients coming back.
And if you need an inspiration boost, join us at Thrivers Live!
Building a big, beautiful clientele means bringing in those dream target market clients, sure…but it also means retaining them. Dig deep into your retention strategies today to find the gaps, then join us at Thrivers Live to learn how to fill them!