8 Ways to Market Yourself as a Hairstylist in This Economy

FREE GUIDE FOR STYLISTS

If growing your clientele feels harder than it used to, you’re not imagining it. But the economy isn’t the real problem; it’s simply exposing who has a strong marketing strategy…and who doesn’t.

From 2021 to 2023, stylists experienced the biggest boom the industry has seen in decades. New clients were everywhere, books filled themselves, and even the least active stylists stayed fully booked.

Now we’re back to a balanced market, and the stylists who know how to market themselves thoughtfully are the ones still growing, still booking, and still raising their income. This free guide shows you exactly how to do the same.

FREE PLANNING GUIDE!

8 Steps to Creating Your 2026 Business Success Plan

Be honest—how many times have you started a new year with no real plan, just hoping things would fall into place? It’s easy to get caught up in “keep on keeping on,” but 2026 is not the year to wing it. The beauty industry and consumer behavior are changing fast, and without a strategy you risk falling behind. That’s why we created this step-by-step planning guide for stylists and salon owners. Inside, you’ll learn how to reflect on what’s working (and what’s not), set meaningful goals, track your progress, and design a business plan that fuels both your income and your lifestyle.

In this guide, you’ll learn how to:

Stay Visible in a Changing Economy

Learn the modern visibility strategies stylists are using right now to stay top-of-mind with dream clients, even when demand feels unpredictable or slow.

Create Content that Actually Converts

Stop posting randomly and start sharing content that speaks directly to client needs, boosts engagement, and increases requests without spending hours on social media.

Build a Client Pipeline that Doesn't Depend on Instagram

Discover the referral, community, and search-based strategies that are outperforming social media in 2025–2026 and helping stylists attract consistent, aligned clients.

A Note from Britt

Hey friend,

Growing your clientele shouldn’t feel like a mystery. The stylists who are thriving right now aren’t more talented. They simply understand how to market themselves in a way that connects with today’s clients.

This guide walks you through the exact strategies that are working in this season, so you can stand out in your market, grow intentionally, and stay fully booked with the right clients. Small shifts in visibility and marketing can change everything about your income, confidence, and momentum.

You deserve a marketing plan that supports the career you want — and it starts here.

XOXO, Britt.

What people are saying:

"Honestly you won't find anything better than Britt and her team and Thrivers, nothing compares there is a reason there are so many of us here for years"

"I have actually been waking up early, excited to do the exercises and that’s saying a lot bc I don’t typically wake up excited for anything 😂"

Stay in the know with the Thriving Stylist Community!

Stay in the know with the Thriving Stylist Community!