Intro:
Do you feel like you were meant to have a kick-ass career as a hairstylist, like you got into this industry to make big things happen? Maybe you’re struggling to build a solid base and want some stability. Maybe you know social media is important, but it feels like a waste of time because you aren’t seeing any results. Maybe you’ve already had some amazing success but are craving more. Maybe you’re ready to truly enjoy the freedom and flexibility this industry has to offer. Cutting and coloring skills will only get you so far, but to build a lifelong career as a wealthy stylist, it takes business skills and a serious marketing strategy. When you’re ready to quit just working in your business and start working on it, join us here where we share real success stories from real stylists. I’m Britt Seva, social media and marketing strategist just for hairstylists, and this is the Thriving Stylist podcast.
Britt:
What is up?
And welcome back to the Thriving Stylist Podcast.
I’m your host Britt Seva.
And this episode is a little bit stream of thought.
This episode is very much in response to the tone of all of the DMs I’ve been receiving probably over the last year.
It really hit me in the last few weeks, the overall sentiment of what’s going on, I think, throughout the industry.
So I’m always looking for patterns.
I’m always looking to kind of connect the dots.
And often as I’m doing that, it takes me a little bit of time to feel very confident to make kind of big statements like the one I’m about to make.
And it really hit me in the last couple of weeks that I think a huge part of what’s going on in the industry right now.
There’s this like, there’s definitely this tension that exists.
That’s what I’m calling the great divide.
And because of this great divide, the great divide is the haves and the have nots.
I started talking about this in 2022.
We’re very much in it right now.
The industry is split in a way that I’ve never seen in my lifetime.
I don’t think it’s ever happened in our industry, but it’s going to get worse before it gets better.
And what we’re seeing in this great divide is a couple of things.
One, clients are pushing back against us.
And two, we’re starting to turn on each other.
And it’s happening at scale.
And I think that there’s a lot of reasons why that happened, one of which is poor business decisions on our part as an industry.
I think a lot of people made some reckless business decisions in the last few years.
I think there was some really bad advice, kind of reckless advice tossed around at scale, which is very unfortunate.
And I think also a bit of ego came into play.
The last couple of years in particular were a really easy time for stylists to build business.
And some stylists got a little overly confident bordering on cocky in the last couple of years.
And because of that, we started to see some kind of weird social content tossed around, a lot of humor at clients’ expenses, a lot of making fun of other stylists, a lot of making fun of the fact that we’re kind of phoning it in these days.
And clients saw that stuff, and it didn’t make us look good.
Combine that with the fact that we are now charging more than ever before, and it makes us look like we’ve really lost our way.
And because of that, there’s a lot of people who are kind of like falling from greatness right now, and that’s causing a lot of panic and uncertainty.
There’s a lot of people who never really took off or were kind of floating and getting by, and are now financially in a really vulnerable position.
I’m seeing a lot of posts going on right now about stylists who are noticing salons in their area either closing or becoming more empty.
I am hearing from studio suite owners a huge increase in vacancies, like those who own the buildings are struggling with vacancies in the way they haven’t before.
We are seeing a big rush to commission, which is something I did think would happen in the next few years, and now we’re in it.
And beyond that, we’re seeing a lot of stylists who are just moving locations.
And I don’t know if they’re looking to shake it up.
I don’t know if they’re looking to somehow solve a problem, and they’re not sure else how.
I don’t 100% know what’s going on with the moving, but there’s a lot of movement in the industry right now.
And what I keep hearing and seeing is an overwhelming number of stylists saying their business is either stalled, shrinking, or disappearing completely.
And some of it is what I’m getting in DMs.
Some of it is posts I’m seeing in forums.
Some of it is when I see stylists and salons making posts about special offers, $50 off this service this month.
So excited to announce I’m reducing my prices.
There’s just a lot of fear-based decision making going on right now.
And some of the inquiries I’m getting are more proactive.
Like, listen, something’s not feeling right.
My business is okay right now, but things feel like they’re changing.
What can I do to get out ahead of it?
But there just does seem to be this very strong quest right now, more than ever before, to really get a grip on business.
And I want to talk about if you’re in that place in space, whether your business is struggling or you’re just like, I just want to feel financially confident that I’m doing all that I can to make sure that I continue to be really successful as a stylist or salon owner.
I want to give you some pro tips to make that happen.
So one of the things I want to talk about is, I am getting a pretty good number of messages of people saying, I don’t know if this industry is for me anymore, which is very common.
When things start to get hard, we start to think to ourselves, I just might not be cut out for this.
And I want to give like a real life example.
So if you don’t know my story, I had my daughter when my husband and I were, I was 18 and he was 19 when we had our daughter.
So we were children raising children.
She actually just saw a picture of us the other day when she was 10, and we were what, in our late 20s.
And just the other day, she was like, you guys were so young.
Like she didn’t realize it at the time, but now she does.
So we were babies raising this baby.
Then when my husband and I were both 30, we had our son.
So we waited 11 years and then had our second.
And we had already raised this daughter.
She was almost a teenager.
And we were like, we got this.
We were professionals.
We know what we’re doing.
And then we had him.
And I remember very distinctly sending my husband a text message.
Our son was an infant.
And I was like, I don’t know if we can do this.
I really hit a moment of panic of like, what were we thinking?
I really, it was like the going had gotten tough.
My son was a much more difficult baby than my daughter was.
Who knows for what reason?
And I was like, I might not be cut out for this.
And by the way, I was raising this child, so I was permanently attached to this job.
But it was kind of like a very relatable panic of, this has gotten a lot harder than I thought it was going to be.
Are we going to be able to make it?
And I think that there’s a little bit of that happening in the industry right now.
There is no doubt it was easier in the last decade to be successful as a stylist or salon owner than it will ever be again.
I don’t know that we’ll ever get that ease of business back again.
And what I find is that over the last couple of years, you could literally phone it in, like barely try to grow your business, barely have social media, barely post good content, barely have a website, barely have good pricing structure and do relatively well.
Like you really could have scraped it together and gotten by.
Those days are gone.
And I think the people are really starting to feel that pressure a little bit.
So because we’re feeling like that, oh my gosh, I might not be able to do this, people are starting to consider making shifts and saying, maybe I should get into something else.
Here’s what I will warn you if you’re in that position.
The grass is never greener on the other side.
So if you’re like, this industry is getting hard, I think I’m going to become a dental hygienist.
Okay, well, then you’ll be the newest person, and the dental hygiene pool.
You’ll be the newest, greenest, least skilled, least networked.
So just know, while it will be a relief for it to feel fresh, like you won’t be carrying any of the burden or the baggage with you, you’ll be the lowest person with the least amount of knowledge and the least amount of skills set.
Very rarely is that going to be the easier path.
But we do it because we’re feeling so burdened by our existing commitments, that it feels like releasing all of that and just starting fresh feels better.
I get it.
Very rarely, if you talk to any business advisor, will they say, starting a new business is a better path to success?
Very, very rarely.
The other thing that a lot of people are starting to get curious about is they’re saying, well, it’s getting harder to build a clientele, so maybe I should become an educator.
If you are considering doing that, please, please, please, please, please, start your education journey as an employee somewhere.
Working for a haircare brand, working for a hair color brand, working underneath another coach, do you know why?
Because independent education right now is deeply saturated, way over saturated.
And if you talk to any independent educator, myself included, who’s willing to be honest with you, they will tell you we are in a tough couple of years right now.
The last couple of years have been harder than they were in years past because there are so many educators out there and it’s really difficult for stylist to discern who’s worth it and who’s selling garbage.
And so, because a lot of stylist have been burdened by really terrible courses and programs, there’s a huge hesitation to invest in anybody who’s not established.
It’s tough out there.
And if I were going to be an educator right now, I would 1000% want to be an employee with somebody else before going independent.
It’s been almost a decade since the independent education boom.
Everything is cyclical and we are in a cycle back to being an employee versus being independent right now.
It takes about three years to really start to make money as an independent educator, and that’s for the 10% who really make it.
So it’s not a fast cash path.
If it’s something you’re curious about, totally do it.
Is it going to give you immediate financial relief?
Not at all.
So I just want to be very transparent about that.
The other sector of the industry I really see struggling right now is the mid-range stylist.
So luxury and ultra specialized stylists seem to be doing okay.
Economy stylists seem to be doing okay.
In a recession, it’s always the middle who suffers, and that’s what we’re seeing right now at scale.
The challenge with that is, I would say probably 75% of our industry serves the middle.
I’d say maybe 10% of our industry is an economy stylist doing budget haircuts, budget color services.
I would say that probably 5% of our industry is true luxury, charging 500 bucks for a color and style.
$700 for color correction and cut.
$2,000 for extensions.
Curly cut specialists, scalp specialists.
All of those people seem to be doing really well.
But that’s pretty typical of a recession, because the people who feel the pain the most is the mid-range.
That represents the bulk of our industry.
So even if you are a luxury or economy, still listen up, because what I think is going to happen is the middle is going to start to push to the outsides.
Those who are kind of at the top of the middle are going to say, well, I need to be fricking luxury if I’m going to make this work.
And those who are kind of at the bottom of the red range are going to say, I’m just going to settle for economy, which is the Ninja Turtle strategy I started talking about about a year ago, because it’s going to be easier to grow there.
So no matter where you fall, whether you’re in the middle, whether you’re economy, whether you’re luxury, I hope this is helpful to you.
So a couple of things to note, there’s just over a million stylists working in the US right now, and more students are enrolled in beauty schools than ever before.
Our industry is growing, not shrinking.
There’s a huge interest in joining the trades right now.
If you are raising college-aged kids, if you know people in their 20s, if you know people in their teens, trades are sexy.
It’s what people are interested in getting into.
So if you think the competition is stiff now, just wait for it.
The stylists who are entering the industry are more knowledgeable, more tech savvy, more hungry than ever before.
There’s this huge generalization that Gen Z is not lazy.
They are not lazy.
They just don’t do things the old school way that we used to do them.
And I am watching Gen Z stylist grow very, very fast right now.
You’ve probably followed some of them as well.
And if you don’t, you can see who I follow because I follow a lot of them.
They are exploding.
Do not sleep on Gen Z.
It’s coming.
I did an Instagram poll recently and I asked, I kind of floated this theory and I said, Listen, is there any chance that anybody’s kind of feeling almost resentful or remorseful that they didn’t take business growth more seriously in the last few years?
And is there any of the frustration coming from that?
In that poll, 64% of respondents said they felt their business was either complacent, they wish they had been taking it more seriously over the past five years, or they’re desperate to grow at this point.
64%.
So well over half are in a place of, am I going to be okay?
So I do strongly believe the next two or three years are going to be critical for everybody.
Whether you’ve had success in the past, whether you’ve never had success in the past, this is Make or Break It.
This is the great divide.
I think in 2028, some stylists will see more deep success than they’ve ever seen before.
I think we will see some stylists, actually more stylists than ever before, taking home quarter million dollars a year.
Plus, I think we will see some stylists finding massive levels of success.
I think we will also see lots of stylists who have left the industry.
I think we’ll see lots of stylists in the state of struggle.
I think the way that people look at the beauty industry as a whole is going to radically shift, and we need to be adaptable and ready to grow forward.
If you are at a place right now where you feel like your business is not where you want it to be, you’ve maybe lost your way, you’ve maybe gotten a little complacent, I think there’s five reasons why that happened.
One, burnout.
I did a poll, I don’t know, months ago, and over 80% of respondents said they felt burned out in the last year.
So the vast majority of the industry.
Lack of inspiration.
I think that, and this is not just in our industry, but remember when personal growth was like the thing?
Like everybody was following all these like personal growth gurus who were all about like, love yourself and mindset and you can do it.
And we were drinking the Kool-Aid super hard.
That has really fizzled.
And I think a lot of people again got burned by those type of educators.
And so because of that, they said, F it.
People threw their hands up and they’re like, I don’t even want any piece of it anymore.
But now you’re running on empty.
Now you don’t have a source of inspiration, so now you’re kind of in a bind.
Industry negativity.
I was chatting with the woman I was chatting with, the incredible educator I was chatting with is gonna know exactly who I’m talking about when I say this.
I love and respect you so much.
She and I were having a great conversation in the DMs the other day.
And she was like, I literally had to take a beat.
I had to take a step back from our industry because it’s become so negative.
It’s become about who can we gossip about?
Who can we tear down?
Who’s making a fool of themselves?
It’s like so much more interesting to tear somebody down than build somebody up right now.
That’s causing burnout.
And even if you’re like, I love it, I love the tea.
What’s the gossip?
What’s going on?
Do you realize the more of that you surround yourself with, the more negative you are going to feel about your business and your industry and your success, and the more we’re brainwashed into thinking everybody’s miserable?
No, they’re not.
Just the miserable people are miserable.
But the more that you are sucked into that culture, the easier it is to tear your own self down.
So be really careful with that.
Lack of results.
So over the last year, because it started to get harder to build business, people are seeing a lack of results.
And when you are seeing a lack of results, you’re burnt out, you’re not inspired, and you’re in this kind of negative cesspool, it’s easy to just want to curl up in bed and watch Netflix instead of work on your business.
I totally understand I’ve been there.
And then last but not least, more interest in personal life.
And this is something that was a little bit of a blind spot for me for a minute.
So I did know that our clients and us really put an emphasis on personal happiness in the last four years.
It was one of, I think, the greatest things that came out of 2020 is this realization that we really do need to take more time for ourselves.
When we were forced to kind of slow down, a lot of us were like, wow, living a little slower feels kind of nice.
And we found a lot of personal new interests, and we realized we like sharing a little bit more about our personal life, because at that point, we had no choice.
If you want to stay relevant, that’s what you did.
I think we swayed the pendulum a little too far, and some people started looking like hair is like this hobby that they do.
Like, this is me as a whole, and also I’m a stylist.
Instead of marketing themselves like, I’m a stylist, this is my passion.
I’m here to serve you in our community, but this isn’t all that I am.
I also do these other things.
I think some people got a little jaded and twisted, and it started to be that hair started looking like a hobby, and I don’t think that they did it intentionally, but I can’t tell you how many Instagrams I’ve looked at in the last six months, where I’ve had to DM the person and say, is this your business Instagram?
And the answer is always yes.
But the reason I asked the question is it was so hard for me to actually understand if this is the account they’re using to grow their business with, because it looks so either confusing or dismal or ignored or phoned in or sad or uninspired, like so many at a scale I’d never seen before.
And I think there was this big confusion of like authenticity versus professionalism.
OK, so we’re going to get into all of that.
So let’s talk about the steps I think you need to take if you feel like your business is shrinking or you want to prevent a stallout.
We’ve got six in total.
Number one, I want you to verify that your prices are appropriate for your market.
So a huge portion of the industry has overpriced themselves.
They just have.
And if you watch the, there’s probably thousands at this point, of TikToks and Instagram reels talking about how our industry has lost its way.
It’s very popular for clients to post these right now.
And some of them I’ve seen in their garbage.
I’ll be honest, the majority I’ve seen are very accurate.
Clients are showing receipts.
They’re showing DMs.
They’re showing emails.
They’re showing confirmations.
They’re taking screenshots of your websites.
Like, they are documenting every step of the way.
And so a lot of stylists are like, this is scary because it feels like everything I do is open to interpretation.
Yes, it is.
This is the call out for you to get your business house in order.
We’ve been talking about this for a long time.
Our industry is one that’s kind of run in this weird ecosystem of we want to be respected.
We want our time to be respected.
We want to make a decent living, but we don’t want to be held to a high business standard.
You can’t have it all.
If you want to have people respect your time, have people respect your reputation, have people treat you as if you’re a professional, you have to act as if you are one.
And so this is the call out to get to that place in space.
So a huge portion of the industry has overpriced themselves.
When you watch something I’ve noticed, it took a lot of videos for me to see it.
There is a massive pushback against hourly pricing right now.
Cross check me on this.
Watch some of those TikToks and Instagram reels, cutting down our industry, questioning our pricing.
I want to say like maybe all of the videos I’ve seen reference hourly pricing.
And it was like the 12th or 15th video where I realized, whoa, that’s a commonality.
I don’t think hourly pricing is all bad.
I think that a lot of people jumped into it before they were ready.
One of the things we talk about in Thrivers is that if you are going to use session-based or hourly pricing, you do need to be serving either a premium or a luxury market.
It is not for everybody.
A lot of markets are not ready for it.
And I think it’s causing a bit of shock based on just the feedback we’re seeing from clients.
There’s some kind of correlation there.
So it’s something to think about.
So again, this is point number one, verify that your prices are appropriate.
So A, is your price point correct?
And B, is the pricing method you’re using appropriate?
Or is it pushing clients away?
Also, third point of that, it doesn’t matter what others in your market are charging.
It matters if your pricing is appropriate for the seven factors that determine your price point.
Again, listen to episode 221, where I talk about all seven of those factors.
There is a free calculator.
It’s available totally for free to anybody who’s in Thrivers, where we run all those numbers for you and price you perfectly for your market.
We talk about all the different types of pricing methods you can use and which one’s for you.
So, if you just want a quick answer of where you’re at and if you’re right or if you’re wrong, that’s still available to you.
But don’t list your prices based on what others are doing, based on what somebody else has suggested that you do.
Really make sure it’s right for your market.
Here’s some signs that your pricing is off.
If your demand has increased in the last six months, or if clients are expressing they’re struggling to afford coming in to see you.
Now, by line, just because those two things are happening, doesn’t mean it’s your pricing.
There’s a chance that it’s your marketing or your guest experience.
But those are two things to make you question like, huh, could my pricing be a part of it?
Now, the question would then become, if my pricing is off, should I do a price decrease or change my structure?
Honestly, yeah.
Yep.
And I stand by the fact that in all the time I’ve been coaching stylists, there’s probably been less than five times I’ve ever coached a stylist to decrease their prices.
I think in the next two years, there will probably be a few hundred stylists that I have to coach through a price decrease.
Only because the cost of goods increase that became so popular in the last few years has become so painful now.
I do think we’re in a different season where people are going to have to walk it back a little bit.
So just something to consider, there’s no shame in it.
And if you do a price increase or a structural shift properly, your business will grow.
And it doesn’t have to be shameful, and you don’t have to apologize to your clients, and it doesn’t have to be this big high production thing.
But holding on tight to your price point, hoping something amazing happens, can keep you small.
So don’t be afraid of it.
If it’s appropriate, it’s the right thing to do.
Number two, make sure that you look like a hair stylist first and foremost.
Kind of going back to what I talked about a few minutes ago, authenticity is still the way to go when it comes to building your business as a stylist.
We don’t want to look like a celebrity.
We don’t need to look like an influencer, but we do need to look like a professional.
And if you want people to trust you right now, when perceived value is as high as it is, you need to look as professional as you possibly can.
If it looks like your business is a hobby, people will not take it seriously.
So something to consider.
And listen, maybe you’re in a place where you’re like, I don’t need my business to grow.
I just want to fund my personal life totally fine.
But just expect to take a financial dip in the next two to three years, because it is going to be tighter and harder to build clientele.
Number three, schedule a professional photo shoot.
And this is something that in years past, I’m like, dude, when you can afford it, you can get by.
I don’t feel that way anymore.
I think that it’s become a critical piece of a hairstylist business.
And listen, if it costs you $500, which I think is a really high end price point for a great salon shoot, but in some markets, that’s how much it would cost.
Let’s say it does cost you $500 to do a professional photo shoot, but it gains you five new clients.
It’s paid for itself.
And some of you are losing five new guest requests every single month simply because the photos on your website and the photos you show on social media are not good.
There was a Thriver who DMed me.
She was up to renew her membership in September, and she’s like, I feel like I’ve done everything.
Do you think I should stay in it?
And I was like, oh, let me take a look at her funnel, because a lot of times I say, no, I think you’re done, congratulations.
And I looked at her funnel, and I was like, did you do it?
Did you do the program?
The photos on her social media, the videos and the content she was posting were so, I don’t even know what the word is to use, unprofessional.
It looked messy.
It was confusing.
I couldn’t tell what she was branding for.
Then I looked at her website.
It was even more messy and confusing.
Maybe she had watched the lessons and modules, but nothing had been implemented.
A professional photo shoot would have changed that stylist’s life.
And listen, I went back and told her these things.
I was like, I think you’ve gone through the trainings.
I think your funnel needs a lot of work.
Here’s the areas where I’d focus.
You don’t have to stay in the program, but I don’t believe you’ve applied the method.
And I had to be really honest about that.
I think scheduling that professional photo shoot in a lot of ways is like taking a shortcut.
For some people, it does take a really long time to learn to take great photos.
We have lots of trainings and thrivers about how to do that.
There’s other great educators who will teach you how to do that.
But in the meantime, I think getting a professional photo shoot under your belt helps to tighten that timeline quite a bit.
It increases your perceived value.
You need those photos for your social media and for your website.
So I would prioritize that heading into next year.
Number four, set a goal to get 50 new Yelp or Google reviews in 2025, not reviews on your online booking platform.
Yelp or Google.
I’ve said this for almost four years now.
I think that if there are two incredibly important social media platforms right now, they are Yelp or Google.
We are seeing widespread distrust in Facebook and Instagram.
Usership on both platforms is down.
TikTok is great.
It’s not where a lot of people are looking for local small business marketing, at least yet.
There’s starting to be trends there, not at scale.
I think that there will be a time where I might coach to that.
We’ll have to wait and see.
But for now, Yelp and Google still is where it’s at.
You want to be having a goal of one new review a week, and here’s why.
Their terms have changed a little bit, and recency of reviews counts a lot when it comes to SEO and new client perception.
So even if you’re like, well, we have 75 reviews.
If I look and your last review is for six months ago, you’re in trouble.
So you want to make sure that you’re getting a lot of reviews often.
It’s going to count a lot next year and beyond, especially as local small business really works to tighten their strategy.
The competition on Yelp and Google is going to get really stiff.
This is kind of like your last call to really prioritize it.
Number five, make sure that you use all those photos we took in our photo shoot on social media platforms and plan to post three times a week at minimum on all platforms.
And don’t just phone it in.
Use like really smart captions, really smart strategy on all of your platforms.
This is just not a time to get complacent.
And listen, I know that social media can feel like a drain, but I have to ask you, how much time do you spend scrolling social media a day?
I was listening to a podcast the other day, and the person who was hosting it was like, I’ve decided that I’m giving myself a two hour TikTok cap a day.
Two hours.
I’m not going to watch more than two hours of TikToks a day.
Ask yourself, how much time do you spend scrolling social media a day?
I would bet it’s at least an hour.
If you can spend an hour scrolling the platforms, you can spend 10 minutes making a post three times a week.
You just can.
If you’re spending seven hours a week scrolling, I tend to believe you can find one hour a week to post.
So I understand it’s not as fun, it’s not as mindless, but if you want to build and grow your business, we have to be mindful.
It’s really important.
Last but not least, and I kind of saved the best for last, I know I sound like a broken record with this, but if there was a single strategy that I have seen really radically improve Stylist and Salon Owner’s business in the last decade, it’s having the best website in town.
It just is.
And by best website in town, I mean write photos, write format, write pricing structure and breakdown, write bios, write about me pages, write home page.
Oh my gosh, write home page.
I was talking to this salon owner the other day, and she was like, you know, I feel like we’ve done everything right, and we’re really struggling to market our team.
And I was looking at her social media, and it’s not that it was unprofessional, but it was not clear at all who this salon served.
It looked like the salon owner and stylist thought they were great, but didn’t really celebrate the clients.
I couldn’t tell what kind of hair they specialized in.
I couldn’t tell who they were trying to attract.
And then I went to their website, and they certainly had a website, and they had certainly hired somebody to build it.
And the format was absolutely terrible.
It was too wordy.
The pictures on there were totally wrong.
I couldn’t find the information that I would have actually been seeking if I was a client.
It wasn’t welcoming.
The pricing was extremely confusing.
And so when she said, like, what are some things I could do to build my business?
I was like, how much time do you have?
Like, you’ve kind of gone through the motions of the things that need to be done to build your business.
But because things were done, but not done properly, it’ll take a few months to kind of get these things back on track.
This is my invitation to you.
If you feel like your business is shrinking or you want to prevent a stall out, if you can commit to just 90 days, it’s short term, you don’t even have to do this for like a long period of time, 90 days of buckling down of like, okay, listen, between now and February of 2025, I am gonna get my website literally like the best in town.
I’m gonna hire a professional photographer.
I’m gonna make a plan to focus on those website reviews.
I’m gonna recommit to posting on social media.
I’m gonna make sure that I always look like I am a hairstylist first and foremost.
I’m gonna get really clear on who I’m marketing to, and I’m gonna make it very clear I have a specialty.
I don’t just do all hair.
Like, I know who I work with.
I know who I work with the best.
And you make it look like you’re the best choice in your community, you will have safe proof to your business.
And it’s a handful of numbers of steps.
And if you don’t know where to start, DM me.
I’m happy to help you jumpstart it.
But I want to be kind but also serious.
We are at a real crossroads, and it’s so, so, so important that we get a grip on our business right now.
And this is kind of like my cheat sheet of if you need a jumpstart plan of just the handful of things to focus on heading into 2025, let it be this.
And if you have any questions or want me to dive deeper on any of these things, leave me a rating or review on iTunes.
I’m happy to dive deeper into whatever I can to help you.
I want to be here to support you through these next few years.
They’re going to be harder, but we can do this.
And like I said, those who choose to double down will find greater success than they’ve ever seen before.
As I always say, so much love, happy business building, and I’ll see you on the next one.
