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Small Business Saturday is an amazing opportunity, but it’s not what you think.
If you’ve been running sales and promotions for Small Business Saturday, you’ve been doing it all wrong. Let’s explore the best ways to do small business Saturday right and maximize the marketing opportunity.
Hi-lights you won’t want to miss:
>>> [2:36] – What is Small Business Saturday and how and why it was started
>>> [5:11] – Why a “hope and pray” strategy won’t work for it
>>> [6:39] – Things we should be doing to maximize this opportunity
>>> [7:30] – What you need to know about the “hair stylist’s marketing funnel”
>>> [9:31] – Two different ideas that I love for filling your funnel
>>> [15:28] – How you can use the “hair stylist’s hourglass” to retain and sustain business
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