Intro: Do you feel like you were meant to have a kick-ass career as a hair stylist? Like you got into this industry to make big things happen?
Maybe you’re struggling to build a solid base and want some stability. Maybe you know social media is important, but it feels like a waste of time because you aren’t seeing any results. Maybe you’ve already had some amazing success but are craving more. Maybe you’re ready to truly enjoy the freedom and flexibility this industry has to offer.
Cutting and coloring skills will only get you so far, but to build a lifelong career as a wealthy stylist, it takes business skills and a serious marketing strategy. When you’re ready to quit just working in your business and start working on it, join us here where we share real success stories from real stylists.
I’m Britt Seva, social media and marketing strategist just for hair stylists, and this is the Thriving Stylist Podcast.
Britt Seva: What is up and welcome back to the Thriving Stylist Podcast. I’m your host Britt Seva and this is a very inspired episode for me. I was having a very enlightening conversation with one of the masterminds that I’m in and the topic of what makes some people overnight successes, but then they fizzle, right? What makes some people the kind of business owner where they just stay stuck in the grind and there’s almost this like failure-to-launch feeling, like, wow, they’re so talented and they have so much going for them and they should be so successful and you’re rooting for them, but it just never comes together versus the people who seem to almost have I call it the Midas touch. Like there’s a few people where I’m like, “Oh, there’s that Midas touch,” where it’s like, they can do no wrong. Like everything they do just hits.
This conversation came up because we were talking specifically about an individual who a few of us had been in contact with quite a bit over the years, and it was like, “Hey, what happened to so and so?” “I haven’t seen so and so in a minute.” It was like, well, you know, business triumphs and troubles and tribulations, and it turns out they’re not really doing anything anymore. That’s just shocking to me because I can look back over the years and we were all literally in the trenches together at the same place on the same level, just a handful of years ago. Now some of us are here, some of us are there, and then some people are not doing anything at all.
It’s just fascinating to me what makes a difference, and what came up is these key qualities that exist with those who find tremendous, massive success versus those who end up feeling frustrated. Like they have a lot to offer, they should be wildly successful, they should have this massive impact on their community. They have the talent to be financially more than secure, be financially in abundance, but they don’t get there.
I want to talk about those qualities, those characteristics. And as I speak about these things, I’m speaking about it from a place of these aren’t just guesses. These are actual observations I’ve made over the years and collectively my mastermind’s made over the years of those who have found wild, massive success as stylists, as salon owners. And then when I talk about—you know my peers are digital educators too, and I want to talk about the difference between what makes a business hit, what makes a business fail, and what are the habits and the mindsets and the outlooks of those who find that wild success.
I’m going to say it once here, right at the top of this episode, but I’m going to say it again towards the end as well, I do have an experience coming up later this month, actually it’s a free experience. It is the most popular free experience I offer every single year. This is my eighth annual goal setting workshop. The difference this year is I’m doing it differently. My outlook has really changed to be honest, based on the conversations I have, that I’m going to share with you today. My outlook on what I can do to best prepare people to not just stagnate, to not just dream, but to actually achieve has shifted, and so the workshop itself is different. It’s new and shiny. And whether you’ve come before, you’ve never been—I encourage you to sign up! Head to thrivingstylist.com/goalsetting. It’s totally for free. It’s a blast. There’ll be thousands of people who join in. It’s always so much fun. This year’s workshop is just a singular day. I’ve done it in the past over three days. Let’s keep it short. Let’s keep it sweet. Let’s just get to the good stuff. So thrivingstylist.com/goalsetting, and you can save your seat there.
I decided to frame this in a way where I was giving each of the different categories of business owner, entrepreneur—you know when I even say entrepreneur, even if you’re a commission stylist, you’re an entrepreneur. You live and die by the decisions you make.
I think there’s this misconception that employee stylists are handed their business, or there’s always the idea too that like, well, booth renters make more. Somehow commission stylists are being cheated. All of those are like really false, weak rumors that were probably true in the nineties or something like that. But none of those things are true at all anymore.
And so whenever I say entrepreneur in our industry, in the beauty industry, you live and die by your decisions. You can be a salon owner in the most beautiful area in the newest building and your salon can be gorgeous and you can be $50,000 in debt with no sign of getting out of it. That is the true story for a lot of people out there right now. You can be a stylist with all the education in the world, tons of potential, tons of skill, highly marketable, and you could be barely breaking even every month. That’s also a story that happens all the time.
So I decided to put these into personas as a way to more easily explain the different categories that I think entrepreneurs, beauty professionals, stylists, salon owners, industry educators fall into.
The first are going to be our Stagnant. And of course, nobody wants to be a Stagnant. The unfortunate thing is that probably 70% of our industry or more—I actually think it’s more, but I prefer to be generous. 70% of our industry falls into the Stagnant category. So I’m going to explain it to you. Stagnantors are actually generally content. A lot of times we think like, “Oh, here’s the category Britt brings up where the person’s miserable.” I actually don’t have any categories to share with you today where the person’s miserable. I feel like that’s very obvious, like, yeah, of course I could talk about the person who’s just hopeless, but I generally don’t attract people who are hopeless. I attract people who are driven, who are inspired, who are motivated, but are confused as to why they’re not as successful as maybe somebody else’s right. Does that resonate a little bit?
My first category is the Stagantors. I think it represents the majority of our industry. Whether you be stylist, salon owner, educator, whatever you aspire to, get by and make enough money. You’re seeking enough, right? And you’re like, “I don’t need the fortune and fame. I just need to be in a safe place to live with decent transportation. I need to be able to care for my family. I need to be proud of myself.” And those are normal, human, like that’s what I want and that’s great. I very much remember feeling that way.
But here’s why they become Stagnantors. All of that is very reasonable and respectable. I’m here for it. I still have a lot of those needs and feelings. They want to work, but not too hard. I think that this is a really tricky time we’re living in. I’m recording this in 2022 and I think we’re living in this really tricky time where pre-2020 there was, I’m going to call it the hustle culture. Although I have a lot of mixed dealings about that word, but the hustle culture where it was like, grind it out.
When you look at a company like Google, a lot of people are like, well, you get the Google benefits where the Google benefit is there’s breakfast on site. There’s lunch on site. They’ll wash your car for you. They have hairdressers on site. They’ve got barbers on site. There’s a doctor on site. You could literally never leave. For a long time, those were touted as benefits. But now we look at those things and we say, “Oh, they’re trying to trap you,” and there was this cultural mindset shift of no, you shouldn’t be living at the office, work from home. And for those of us who weren’t able to be in our salons, being more present with our families, we just realize like, huh, this may not be all it’s cracked up to be. I need more life balance.
What I think happened for a lot of us is the pendulum swung too far and we’re like, “Okay, we don’t want that Google culture,” where you’re like living at the salon. You’re living there. You never leave. You’re always on standby. Clients are texting you. Obviously that’s not healthy, that’s extreme. But then we swing the other way where we’re like, I want lots of boundaries. I don’t want to talk to anybody. I only want to work when I want to work. My downtime is my downtime. And I think that there, when we get into some of these other categories, there’s other ways to have beautiful life balance where it’s not so cut and dry. But I think this mindset of I want to work, but not that hard. Okay, well then you’re going to get a result, but not that great of a result.
So if you’re cool with that, then I’m cool with that too. No worries. We’re square. That’s fine for me. But if you want to get into some of these more deep categories, it’s still going to take hard work and I think there’s this aversion to hard work that’s happening right now that’s like a poison.
I battled it out with my daughter who’s now an adult. She’s in cosmetology school, but I can remember when she was 16, her coming in—and I have always said this and I live by it. The Sevas are a working family. My kids work, my husband and I both share responsibilities around the house. If you live here, you do work. Weekends are for housework, like we do stuff all together.
My daughter and I got into it and she was like, “I just think it’s so ridiculous how much you ask me to do around here.” She has chores she has to do every single day. It’s not like, make your bed. It’s like family chores. And she’s like, “None of my friends have to do this kind of stuff.” And I said, “Well, that’s great. They don’t live with me. I don’t care what your friends are up to. This is what hard work looks like.” And you should see that young woman’s work ethic. Now it’s paid off. She’s driven like no other 18-year-old I know and she’s a product of the environment she was raised in. There’s no doubt about it.
Things did not come easy to that girl. And she’ll tell you that for sure. And they still don’t actually. She’s 18 years old. She pays her own cell phone bill. She pays her own car insurance. She just paid for a lot of stuff herself because we’re trying to teach her something, right?
There’s this idea from a lot of people that they want to work, but not that hard and not 16 year old girl who was arguing with me about how it’s unfair she has to do dishes. Sometimes I talk to working adults and I’m like, “Oh my gosh, you’re upset that you have to unload the spoons right now,” and this is wild to me because you want all these things, you aspire for this lifestyle, but a lot of Stagnantors aren’t willing to do the yucky stuff. They’re willing to do the work that feels fun, that they enjoy, but the stretch they won’t do, and that’s why they stay in stagnation.
They generally job hop. They believe that their environment is the issue. The people around them are the issue and sometimes they are. We’re going to get into that in a second, but they aren’t finding personal or professional satisfaction, so they hop around thinking that if they find a different environment, all their problems will go away.
But then the funny thing is their problems follow them from place to place because also Stagnantors have lack of accountability. It’s never their fault. It’s always somebody else, you know, product of their surroundings. They were dealt a hard hand. A lot of us were dealt a hard hand from time to time. It’s how you choose to show up and overcome that and what you choose to do next that makes it impact right?
Stagnantors blame others for their misfortune. That’s kind of a tag on. Stagnantors are big talkers and it’s not the kind of talk we want. They’re very negative. You’ve likely come across a Stagnantor. Stagnantors love to bring others around them down. They like to level the playing field. They make fun of people who are trying to get ahead. You’ve likely met these kind of people because it allows them to feel better about themselves. They like to feel safe. They like to feel comfortable. And when those around them are growing up and they’re not, it bursts their bubble, and so Stagnantors are very negative. They stir the pot, lots of drama, and they love to talk crap.
They think education’s a giant waste of time and waste of money again, because if you were choosing to educate, you’d be choosing to move forward and learn more. And I know this is mind blowing for a Stagnantor, but consider the concept that maybe you just don’t know everything, that maybe somebody else can do it better, that maybe everything you’ve been doing for the last 10 years is wrong. To be able to have to reconcile, like, “Man, I spend a decade doing this sideways,” that’s hard. I’ve had to look back and be like, “Wow, I wasted a lot of time with this person doing that thing.” I’ve made those reflections and they’re painful. They’re really hard.
Rather than doing that, we choose to stagnate, which stagnating is comfortable. And then, like I said, they’re resentful of those who find success. So those are our Stagnantors.
Then we have the Achievers. Okay, the Achievers live a wealthy life. So when we were talking about the Stagnantors, I was saying they aspire to get by and make enough. Well, Achievers not only get by and make enough, they’re actually wealthy. And when I talk about wealthy life, it’s health, time, love, and money, so all four areas of wealth. They make more than enough, so they’re not just getting by, they’re getting by, they’re financially confident, their lifestyle confident.
I can remember when I was—I think I was more of a Stagnantor, but not by design, almost more like by a product of what I had going on in my life. My daughter was embarrassed to have people over at our house because it was kind of embarrassing. But I mean the way we live, the furniture we have from Salvation Army, like all of that wasn’t cute so she was embarrassed to have her friends over, right?
Well, Achievers don’t have a lot of that because they’re making more than enough so they’re able to live comfortably. It doesn’t mean lavishly, but they’re able to live in a way where they’re confident and they’re proud and they’re having overall good feelings about their lifestyle. They want to work hard, but demand balance.
That’s the difference between a Stagnantor and an Achiever. A Stagnantor is like, “I don’t want to do all that. I only live once. I’m not going to waste my time doing that kind of work stuff.” That’s a really poor mindset versus an achiever who’s like, “No, I’m willing to work hard, but I’m going to learn what I need to work hard on. What are the things I don’t need to waste my time on? And I’m not going to sacrifice my life in the process.”
Can you see the difference? I believe everybody deserves and is seeking great life balance, but there’s this aversion to working hard in the right areas. That’s really toxic and unhealthy and will hold a lot of people back, and we’ll see the residual of that for the next decade or so. It’s very unfortunate. But hopefully this podcast will help a teeny scoch.
Achievers see that differently. They’re actually willing to work hard, but they want to work with focus and they don’t want to waste their time on the junk that’s not going to get them further.
This is a bit of a struggle with the influencer culture we have right now. There is education at our fingertips, right? I always say, ignorance is a choice right now. There’s just education everywhere. The challenge is filtering through all the education and all the information to get to the good part. You can fill your mind and fill your head with books and podcasts and videos and courses and trainings and classes and workshops till the cows come home, and all you’re going to end up is overwhelmed. You’re not actually going to be any closer to achieving anything. That can cause you to be a Stagnantor also and it can cause you to be bitter and have a bad taste in your mouth about education. Because then you say things like, “Well, I’ve taken all these classes and my business hasn’t changed.” That’s nobody’s fault, but your own. You made those decisions. You put yourself in those positions.
Achievers are able to filter in a different way and they’re able to make really strong choices that push them forward because they’re only focusing on the right things. Not all the things, the right things. They’re always seeking growth. Growth fills them up.
The problem with Achievers is they’re often jealous. They do have an error of envy because they feel like, “Man, I’m not a Stagnantor. I’m doing everything right. I’m working really hard. Why don’t I have what Sadie has? Why don’t I have what Nico has?” They have an eye of envy, which is unfortunate, but it’s also very common because you feel like I’m doing all the same stuff. So why am I not getting the same result? They’re confused in a lot of ways, because they feel like they’re doing the reps and not getting the reward.
The challenge is they’re misaligned and they spend a lot of time with those at their same level who are also misaligned, who are also spinning their wheels and feeling the same frustrations. Then you get in this network where you’re like, “yeah, me too. Yeah, me too. Yeah, me too,” and it starts to normalize the stagnation and you’re an Achiever, like Steph’s moving forward. You’re not at the same place as the Stagnantor is, but you’re creating normalcy in the comfortable achievement. It’s easy to just stay there and you’re happy. There’s nothing to complain about. But you look and you say, “…but why don’t I have what Sadie has?” and there is that error of envy.
If you have that to any degree, you could be an Achiever. Then we have the Overachievers. The Overachievers achieve more than most, right?
Obvious, like in the name, they’re extremely dedicated and multi-passionate. We look at Overachievers and we say, “Well, how did they do that? How did they pull that off? When do you sleep?” Have you ever gone to somebody and you’re like, “I don’t know how you do it all”? They might be an Overachiever because they’re doing a lot and it shows.
They work a lot, but they love it. They’re genuinely happy people. They might sacrifice a bit of their work/life balance, but they’re down for it because they don’t have that same aversion to working hard like a Stagnantor does, and they’re willing to push the line of work/life balance a bit more than an Achiever does.
They’re working a ton, but they’re more than content with it. They feel really good about it. Like, “Well, I’m doing what I should be doing and this is the season of life for this,” and they justify it in a healthy way. They like a full plate and want to do everything all at once. Like I have 16 things I want to roll out. I want to improve my salon’s marketing campaign. We need to get better about hiring process. We need to get email marketing on board. I’ve been meaning to update the website for three months. Let’s create a social media content plan. When can we schedule a photo shoot? Let’s do something fun on Instagram this month. They want to do everything because they’re an Overachiever.
They don’t want to just do one or two things really well. They want to do 19 things really well, right? And they have the drives to make it happen.
Overachievers are visionaries, big time visionaries, and they would like to do as much as they can as quickly as possible.
They’re education junkies. They take and soak up as much education as they possibly can. They also have a filtering process like Achievers. Do they want to just take everything? The FOMO is real. The FOMO is really, really real for Overachievers. They don’t want to miss a thing, like they really want to be as active and involved as possible. And they have multiple businesses or juggle multiple focuses.
So again, going back to that likes the full plate and wants to do everything at once. Maybe they have just one business. Maybe they’re just a stylist, but they’re like, “Okay, I’m a stylist and I’m going to grow on Instagram and TikTok this year. And I’m going to really work on local network marketing and my referral program’s going to pop and I’m going to layer in this new service load that I’m going to be taking on,” right? “I’m going to start offering color corrections. I’ve never done it before and I’m going to start marketing that new branding. I’m excited about it.”
That’s a lot. That would be something an Overachiever would choose to do, right. Or an educator is like, “Okay, great. So I launched this one product that did really well. What’s next? What else can I launch? What else can I do?”
My friends, I launched one product only for five years. When you look at Overachievers, it’s like “more, more, more next, next, next.” They’re thirsty and they’re hungry. Maybe they’re a little more thirsty than hungry, and they’re trying to get it all done as quickly as possible because the FOMO is real. What if they don’t hurry up? What if somebody else is faster to it? So they’re not jealous, but they play this “what if” game and they feel like they don’t have an abundance of time. That’s a big thing for Overachievers.
I’m a big Gary Vaynerchuk fan. I know some people love him. Some people hate him. It doesn’t matter. I’m going to share what he says anyway. He says what is holding most entrepreneurs back right now? Most young entrepreneurs, like those with businesses that are, let’s say three years old or less, is they don’t have a healthy relationship with time. He’s like, “Healthy entrepreneurs are playing the long game,” and those who are Overachievers are not. They’re playing a quick short game and unfortunately they’re going to get that quick burn where they don’t have the longevity they need and they’re going to burn themselves the heck out.
Overachievers are very prone to burnout and they have to take breaks and all that kind of stuff. When we look at a healthy relationship business, we get out of the Overachiever mode and we get into what I call Pioneering.
When we look at somebody who’s choosing to Pioneer their career, there is no FOMO. There is no fear of missing out. There’s the fear of not achieving their North Star. It’s the fear of failing yourself. There’s no fear of losing out an opportunity, not being fast enough, not taking a class. It’s not reaching one’s own greatest potential and so you don’t chase empty buckets. You don’t seek out other people’s dreams. You’re like, “I want to learn deeply about myself because that’s what I know. That’s where I’m going to find my X factors, right? That’s where I’m going to find my Zone of Genius. That’s where I’m going to find what I’m actually naturally the greatest at.”
When we look at those who are Pioneers, they’re looking inward and spend a lot of time self reflecting. The other thing is, Pioneers are good at checking the ego and realizing like, “I’m just not great at that.” Or maybe “I’m good at it, but somebody else is better at it.” That’s cool. They can have that. I’m going to find my own thing, but it takes a lot of ego checking to be able to do that, right? That’s not easy.
Pioneers are extremely disciplined and focused. They’ll do the hard work, the yucky stuff, the things that other people don’t want to do because their vision of the North Star and what they’re meant to achieve is so clear that they don’t mind battling it out and doing the not-so-fun, not-so-sexy stuff. If it means that their greatest mission is achieved, they’re cool with that and it doesn’t matter what anybody else thinks. They don’t have the jealousy factor because it’s not built into them in that same way.
Pioneers also don’t worry about what anybody else is doing because it will only distract them. So when stylists or salon owners reach out to me and they’re like, “I don’t know what to do. Somebody copied my brand.” The first thing you do is you stop watching what that person’s doing at all. It’s irrelevant. What they’re up to is irrelevant. You don’t know if that brand is working for them, not working for them, if they’re succeeding, if they’re failing. Also do you really think all your clients are like, “Whoa, look at what Sheila’s up to.” They’re not. Your clients are focused on you. It’s only you who’s focused on somebody else.
When you put a fraction of that focus you’re putting into hating on somebody else or being obsessed with somebody else who may or may not be copying you, if you put a fraction of that energy and attention into growing your own business, you’d be 10 times more successful and you’d be leaving them in the dust anyway. It doesn’t matter.
So Pioneers don’t worry. They don’t look to their left and to their right. Eyes on your own paper. It is irrelevant. You have no competition. You’re doing your own thing. That’s why it’s called Pioneering. You can’t possibly seek inspiration from somebody else because you are looking forward in a way that nobody else is looking.
When I was talking to my mastermind and we were saying, “Man, how do some people really get left in the dust?” They were saying it’s this lack of Pioneering, lack of independent ideas, lack of innovation, and lack of self awareness of what they are actually naturally good at. Not hopping on a trend or thinking this is cool, but like actually, where am I best suited to serve? That was, honestly, that was the biggest thing that it came down to and I thought that that was really interesting. If you decided I’m going to specialize in extensions because extensions are trendy right now, but you’re not obsessed, that doesn’t make sense for you. You have to be obsessed.
Pioneers are obsessed with the work that they’re doing. If you’re just doing something to make a buck, forget it. You can be an Achiever, maybe an Overachiever, but you’ll never be a Pioneer there.
The other thing about Pioneers is they have no fear of failure. Winners lose more often than everybody else because winners aren’t afraid to take risks. Winners aren’t afraid of the loss. Winners aren’t afraid of falling flat on their face. Winners are open to having the conversation and saying, “Yeah, I did something wrong there, but I’m also willing to learn from it.”
Those who are Pioneers, those who are winners, are failing forward, are learning often, are connected in a way where they have the support to innovate in a way that others are not, right? Pioneers also choose to make hard choices and say no a lot because they lack the FOMO that an Overachiever would have. They’re able to say, “Nah, it doesn’t serve me.” “No thanks, while it would be cool, and it would look fancy and people would love it, if it’s not in alignment with my North Star, it’s just a hard pass.”
Being able to say no will make you successful so much faster than all that FOMO and all that popularity and all that saying yes because it filters out the noise.
I’m of the belief that the universe is constantly testing us and trying to figure out how bad we want it. How bad do you want it? Do you want it so bad that you’re willing to say no to 15 opportunities that look so sexy on paper so that you can focus on the thing that may feel boring right now, but is also fully in alignment with where your career is headed? Most people can’t do that. They jump at the squirrels, they jump at the chance, they take the opportunity. They’re worried about hurting feelings and so they won’t say no. You got to say no and say yes to the right things.
Pioneers choose to do less better. Again, they don’t have the FOMO, so they don’t have to do everything. They do less with focus, even if it’s boring so that they see the results all the way through. They’re also okay with not being liked or following trends because the work they do is more important than the likes, follows, the popularity. None of that matters.
When we talked about, as this was obviously a group conversation, so there was more flow to it than the podcast I’m giving you right now. But when it was like, “What does it come down to? What allowed a few of us to really find our stride and make our way, and some others to have a little failure-to-launch or to get left in the dust? What happened?”
A big thing was education. We talked about education a lot. Those of us who have found a lot of success spend a lot of money on education. Education is one of my biggest annual expenses every single year. I will humbly say right now I am in a $5,000 a month training program. It’s not cheap and it’s the best education I’ve ever been a part of. It is phenomenal. It was application-only. I was honored to be a part of it and it’s radically changed my life, my outlook, the way I teach, how I coach now. I feel like I can bring in coaches and train them adequately and choosing to really double down and educate in the areas where I felt like I needed to really grow and branch out has been critical for me.
When you look at people who are DIYers or “I don’t need that,” or they can’t humble themselves enough to go to what I’m going to say is next, hire a mentor. They’re not humble enough to go to somebody maybe they even look up to and be like, “Hey, you know what? I don’t got it. I need your help.”
Maybe it’s a stylist going to their salon owner and saying, “I know I look like I got it all together, and I try to be confident, but I’m feeling lost. I’m feeling overwhelmed. I’m feeling burnt out. I’m feeling tired.” That’s what a Pioneer does. They have that humility to say, “I need help. Can you help me and reach out to the right person?” Not just the person who’s available.
One of the things I’m big on and those who are in a mastermind with me joke about it is I ask for things that are not on the menu. I have been able to get some incredible opportunities for myself and those I love by making a really bold ask to people I didn’t know would even say yes and very rarely have I been turned down. There’s a couple times, but a lot of yeses.
So asking for things off the menu, boldly pushing yourself. Remember there’s no fear. Winners fail more often and so being able to just put yourself out there, take the risk—no risk, no reward, right?
Be mindful of your network. Those who are Pioneers network really deep and really strategically, again, because they’re not chasing the popularity or the FOMO doesn’t hit. They’re able to network with just those who are actually able to catalyst them forward. That’s huge.
I remember being in the salon where there were some people who chose to be catty or gossipy and you’d watch them and you’re like, “…and your business is mediocre at best,” but it was normalized because they’d all sit around and be like, “Well, this is the best we can do.” Meanwhile, I’m the person processing the payroll. I’m like, “This isn’t even close to the best you can do. What are you talking about?” But it’s become normalized.
You know how that old saying of like, you’re a product of the five people you surround yourself with? What’s the attitude there? What’s the energy there? I mean, ask yourself that.
Get clear on what your blind spots are. Often that comes from a mentor or networking with those who are five steps ahead of you who come in and say, “Well, this is wrong. This isn’t right. This is where you’re missing out. This is where you’re weak. This is where you’re soft.” And then again, being able to check your ego, check your humility at the door, and be like, “Okay, these are the areas I need to work on.”
And then lastly, having a strategic plan and stick to it, I shared this very openly on Instagram, but it’s worth saying here on the podcast as well, I let go of, I think it was eight. It was either eight or nine speaking engagements at the end of 2022, Q4 2022. I was booked with a lot of amazing opportunities and I canceled all of them and I had to do it because if I was going to be strategic and stick to my plan, I couldn’t do the fun, shiny, sexy stuff. There’s nothing that makes me happier than speaking on a stage. But I can’t do that if I’m not doing the strategic stuff that my business needs, right?
If you’re a salon owner and you love taking clients, but your stylists are desperately seeking a leader, you’re being selfish. You’re not actually doing what your business needs to do, right? If you’re a stylist and you want to work a dream schedule, but you’re not attracting clients to come in during those dream working hours, you’re cheating yourself and you’re cheating your business and your clients. You have to be strategic and you have to stick to it and that goes back to working with focus and knowing what needs to be done, right?
I hope this has been helpful and eye-opening. I want to remind you that we are having that goal setting workshop where I’m literally going to be talking way more about this and way less about what I’ve talked about in previous goal setting workshops, so head to thriving stylist.com/goalsetting, save your seat. It’s one day, it’s totally free, it’s 90 minutes, it’s low commitment and it can completely change the way you work forward in your business. www.thrivingstylist.com/goalsetting.
Hit me up in the DMs if you have any questions, if you’re loving the show, I’d love it if you leave a rating or review and leave me a question. That’s where I get inspiration for so many of the upcoming episodes.
And as I always love to say, so much love, happy business building, I’ll see you on the next one.
