What is Imposter Syndrome & What to Do if You Have It
What exactly is imposter syndrome (and what isn’t)? What are some steps you can take if you have it? Let’s dig in!
4 Questions to Ask When You Want Grow Your Clientele ASAP
If you want to build a clientele fast as a senior stylist, new grad, returning to the industry, or moving, there are four questions to ask yourself. Let’s dig into them!
5 Tips to Make Instagram’s Algorithm Work for You
For the first time ever, Instagram is predicted to not grow in average usership this year. People who once enjoyed the platform are not spending as much time on it anymore and any business coach worth their salt will tell you that stagnation is the first sign of decline. Many stylists and salon owners have noticed that their reach has decreased and their engagement is dropping. So what’s really going on?
Want to Sell Your Salon? Here’s What You Need to Know
When a majority of salon owners decide they don’t want to be an owner anymore, one of two things happen: They close their doors or they sell the business. And more often than not, there’s not a massive financial payoff for either. But is it possible to build a salon that can sell when you’re ready to move on? 100%. Let’s dig into what it looks like to build a business that could be sold and what you need to know before you do.
How to Protect Your Business When You Hire Wrong
As a salon leader, you have a lot of responsibility. You ensure the water heater works, color’s stocked, lights are on, and that your team and clients are happy. But sometimes, you hire somebody who isn’t the right fit…and you are partially responsible. If this has happened in your space, you know that hiring a bad fit can have a huge impact on your team, clients, and space. So how do you protect your team and culture from hiring the wrong person, and what do you do when it happens?
4 Things Top Stylists Look For in a New Salon
As of June 2023, it’s a stylists’ job market. There’s more openings than stylists on the job hunt, so they get to be picky about what salons they select to join. Meaning, salon owners are at the mercy of the marketplace. Competition is stiff to attract the best of the best into your business. Let’s dive into what today’s top stylists look for in a new salon, how they look, and what they check for when they search.
Tested Pricing Dos & Don’ts to Know in Today’s Economy
If there’s one thing today’s economists agree on, it’s this: consumer behavior is changing. Some economists estimate that consumer behavior has adjusted 10 times faster than average and we wholeheartedly agree. Whatever the rate of change, every business owner can feel the shift in behavior.
How to Jumpstart Your Success as a New or Struggling Stylist
If you’re a new stylist or struggling to find your place in the industry, we see you. This industry is full of incredible opportunities to create whatever lifestyle you crave, but it’s also full of a lot of noise, making it hard to know where to start. That’s why today we’re cutting out the guesswork and digging into what cosmetology graduates or salon professionals looking to make a change need to know for massive success.
The Ultimate Guide to Move Into the Abundance Zone ASAP
Do you ever scroll through Instagram and wonder how that stylist, that salon owner, that educator managed to make it big? Did they have a secret roadmap that nobody else had access to or was it just luck?
What Will AI’s Impact on the Beauty Industry Be?
When it comes to artificial intelligence (AI), our industry tends to fall into two camps: excited or wary.
But no matter how you feel about AI, it’s coming and it’s important to prepare for it. Why? Because there’s too much financial potential in AI for it not to affect our industry. But what does that actually mean? Let’s dig in.
Real Talk: What’s Actually Going on With Social Media?
We won’t beat around the bush: social media as we know it is dying in real time. From Meta’s decision to roll out Verified in a (our opinion) last-ditch effort to bring in more profit to TikTok’s potential ban by the U.S. Congress, social media has never been more fragile. But what does that mean […]
The Top 5 Things to Do As a Stylist Starting From Scratch
Many new cosmetology grads or stylists building from the ground up face tons of barriers. From lack of confidence and no digital presence to being unknown, it feels like there’s a lot of things standing in the way. Your goal is clear—to get more guests and more demand—but how do you overcome these barriers? It […]
The Top 4 Social Media Scheduler Apps
When it comes to social media, we want to know all the latest tricks and tips, right? Whatever will make it easiest to cure that pesky case of caption-itis, get the perfect hair photo, or finally help us get out in front of the right clients. All of those problems can totally be cured with […]
Are Luxury Salon Services in Trouble in 2023?
In an October 2022 Forbes article, “according to the general definition—two consecutive quarters of negative gross domestic product (GDP), the U.S. entered a recession in the summer of 2022.” All the signs are there: people are tightening their budgets, being more cautious about where they spend their money, and the price of just about everything […]
3 Practical Ways to Increase Your Perceived Value
We’ve gotten a lot of DMs recently that all ask the same thing: “I know I need to increase perceived value…but how do I do that?” We get it. Perceived value can feel hard to define. Think of it like this: have you ever wanted something so badly that it hardly mattered what it cost? […]
